Test you website with eye
tracking
- And see your website through the eyes of a user
• Which parts of your website are attracting the most
attention?
• What information are your users ignoring?
• Are your call-to-action points clearly seen by users?
Ebita offers a wide range of usability tests with eye
tracking
• Custom test - for larger and more detailed studies - Custom test product sheet (pdf)
• Instant test - for quick and framed studies - Instant test product sheet (pdf)
• Sales flows - specific research for process flows and
optimization of customer experience
- Sales flows product sheet
(pdf)
• Market research - for online and offline marketing
campaigns, advertising and branding optimization
- Market research product sheet
(pdf)
Contact Ebita today and get more insight on how eye tracking can
strengthen your website and your business.
Sofie Bech, User Experience researcher - 2819 3000
"Align your business goals with what your customers want
and expect"
What is eye tracking?
The use of eye tracking screens in usability studies is a way to
get strong data that support the qualitative methods of usability
testing. A typical test consists of 8 one-to-one sessions. During
tests users are asked to solve a series of real-life tasks to
accomplish a business goal on your website. The eye tracking screen
makes it easy to collect specific data on both conscious and
subconscious user behavior when interacting with websites or other
material. Data from an eye tracking test is shown as heatmaps,
gazeplots, AOI maps (Area of interest) and video.
Ebita delivers a complete analysis of results from the eye
tracking test. All user experience consultants at Ebita has 10
years + experience within usability.
"Trust is cheaper than control"
Strong, operational recommendations - ready to implement
After testing your website on your target audience you will
receive a report containing actionable findings to be used in
building a more successful website, campaign site or more efficient
advertising. We prioritize the results as to which implementation
will give a offering, increasing engagement, curtailing drop out,
and ensuring ROI. We focus our recommendations on
• Design
• Information architecture
• Labeling
• Navigation
• Flows
• Text
• Brand value
• And what ever your curiosity needs answer for…
"Knowledge is power"