At Ebita we work with user-friendliness and user value. Typically, this is registered as increased conversion in online sales, minimized time spent performing tasks and an overall increase in user satisfaction.

 

Prototyping (high fidelity)

Ebita uses the Axure Rapid Prototyping Tool to create complex and detailed prototypes. With these prototypes, we are able to match user needs with outlines of business-critical functions. We can also produce clickable prototypes for demonstration and testing. Prototypes show the system's user interface and also have a built-in specification suitable for producing detailed technical specs for solution components and functions. We have produced prototypes for Anklagemyndigheden, Bindslev, DFDS and Scandlines.

 

Usability test with eye tracking

Someone has found your site – now what?
• Which parts of your website are attracting the most attention?
• What information are your users ignoring?
• Are your call-for-action points clearly seen by users?
Eye tracking will answer these questions.

 

Ebita offers a wide range of usability tests with eye tracking.
• Custom test – for larger and more detailed studies - Download Price and fact sheet
• Instant test – for quick and concise studies - Download Price and fact sheet
• Sales flows – specific research for process flows and optimization of customer experience - Download Price and fact sheet
• Market research – for online and offline marketing campaigns, advertising  and branding optimization
 - Download Price and fact sheet

Call us today and get more insight on how eye tracking can strengthen your business’ website
Sofie Bech, User Experience Researcher – 2819 3000.

 

Usability testing

The first step in delivering a profitable web strategy is often to maximize the effectiveness of the current system. At the launch of new systems, it is also common to test a prototype before development is underway with a neutral third party. Many page views is not a criterion of success in itself -- in fact, this can often hide bad information architecture, weak interaction design, poor naming, poor use of internal concepts, and excessive or unnecessary clicking. Remember that users usually visit a site to solve a task. The user's experience of you as a company and the number of successful transactions depend directly on the efficiency with which the users are served. As a dispatcher must optimize communication through precise language, navigation elements must consistently think "outside - in" for communication and functionality. A usability test (or ease of use test) can provide the necessary overview of the performance of your solutions to improve profitability.

 

Focus groups

Did you reach your target audience? As a brand owner, you have the clear advantage of knowing your product best. When it comes to presentation or sale of your product - do you know what your target groups prefer? Focus groups start with recruiting qualified participants. Thereafter, we can systematically identify a range of user scenarios to begin the evolution of your solution. This method is based on gathering knowledge about your audience, and it serves as a tool to uncover a series of attitudes and assumptions about your product.